In these tough economic times we can all learn a business lesson from this Berber jewellery trader that Janet and I came across recently in the Lower Atlas Mountains near Marrakech. Every day he hikes up the mountain to set up his stall on this steep, rocky footpath that leads to spectacular waterfalls high above the small village of Setti Fadma. This guarantees him a steady flow of potential customers during the day. Now that's dedication!
Admittedly, his temporary shop is no doubt well away from the attentions of the tax authorities and health and safety (if it exists in Morocco!), but we were so impressed with his sheer hard work that it made him at least one sale that day. Anyone who knows Marrakech will know that the locals are always keen to sell you something (well, anything in fact), to the point where it can become tiresome after a long day sightseeing, but today we were happy to reward this Berber entrepreneur. Janet is now the proud owner of a locally made turquoise and silver necklace (bartered for in true Moroccan tradition of course).
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